• Marketing strategy
• Brand management
• Promotion & advertising
• Channel management
• Sales force management
• Customer relationship management
• Pricing strategy
• Product development
• Customer service management
• Market research and segmentation
• In-store sales and promotion
• Telemarketing and direct marketing
• Co-branding initiatives

Sample of Experience

• Global marketing strategy for an Indonesian petrochemical company
• Developed specialty store marketing strategy and implementation
• Grew market awareness and sales for a multinational IT service company
• Designed and initiated direct marketing pilot for consumer lending in a major bank

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